Job Responsibilities : Marketing Program Consultant
Salary : $65,000 a year
Company : Allstate
Location : Remote US
Educational requirements : Bachelor Degree
You’ll do all this in an environment of excellence and the highest ethical standards – a place where values such as integrity, inclusive diversity and accountability are paramount. We empower every employee to lead, drive change and give back where they work and live.
Job Summary
A Marketing Program Consultant supports business growth and improved customer loyalty through field marketing program implementation and marketing team education. A Marketing Program Consultant acts as an advocate, liaison, and program subject matter expert for the field marketing team and partners with other Areas of Responsibility (AORs) and to ensure the swift implementation of countrywide marketing programs.
Key Responsibilities
Program Execution
- Lead the implementation of marketing programs
- Develop detailed project plans, timelines and measurement
- Project manage multiple highly complex marketing programs/Customer Experience projects and initiatives
- Coordinate with field marketing teams to implement zone programs and support local programs
- Manage vendors for program implementation
- Manage various highly complex integrated communication and marketing activities
- Lead the design and development of nationalized local marketing programs
- Navigate other AORs on behalf of the field marketing team to address needs and opportunities
- Partner with field and HO marketing teams to deliver programs on time and in accordance with budget
Agency Engagement and Education
- Collaborate with Field to support the development and delivery of education to agencies
- Prepare and deliver dynamic marketing presentations on regional, market-driven topics
Knowledge/Skills/Abilities/Experience
- Bachelor degree with marketing concentration preferred
- 4+ years of Marketing or related business experience
- 3+ years of project management experience
- Intermediate Marketing/Customer Experience knowledge
- Intermediate insurance industry knowledge
- Intermediate organization and project/program management skills
- Intermediate communication skills
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